Go: An Airline Adventure

By Barbara Cassani and Kenny Kemp

The remarkable story behind the life of GO, the no-frills airline, by the businesswoman who created the company. Brilliantly readable, this is the definitive telling of the business story of the decade. An aspirational story of a businesswoman's success and one of the best insider start up books in the business.
Barbara Cassani set up the no-frills airline Go for British Airways. She was a rare breed - a female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with #25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid #110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. Go was sold to arch-rival easyJet for an astonishing #374 million.

At a time when the airline industry is in flux, this fast-paced read gives an insight into how to create a successful company with limited resources in such a short space of time. The Go story is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of Barbara Cassani.

No comments: